Follow this link to access the presentation: Presentation SOLVENIA – Sandrine Contier-lawrie
Faced with a crowded national park and local communities and crafts struggling to survive from traditional activities, their strategy is to encourage and promote tourism as a way to help the communities thrive while protecting their heritage (build, natural , tangible and intangible) for existing and future generations . Educating the local communities (from school children to farmers) is key to the success of the programme. Tourism is seen as the generator of sustainable change.
It was interesting to hear that their Solvenia Green Platinium Scheme was inspired by the Green Tourism Scheme in Scotland. The Triglav National Park and more particularly Bohjin have now taken it a step further by creating a Triglav Quality Mark and a specific Bohjin brand .