It was interesting to hear that despite training opportunities there is not much uptake by young people to follow a career path in crafts. Many leave rural areas and head to the larger towns and cities for employment. The model of an apprenticeship whereby the individual receives training through a dual system is an approach which works well. This involves a combination of theoretic training in an educational establishment combined with practical training in a crafts enterprise.
The Association was set up after our host Velis and her co-worker Iva were touring the villages of the Plateau more than a decade ago and looking into ways they could help the region develop for the benefit of the residents. They discovered people in neighbouring villages with similar interests but no communication between them, a lack of accommodation for visitors, and rich cultural and natural heritage – worth sharing – that had been ignored, mistreated or neglected. Relying on the memories and experiences of local people, they found and cleared up some of these sites, installing interpretation and path networks, and advertised them in tourist guides. Visitor numbers went from 15,000 per year to more than 250,000 in only a few years
Infrastructure improvements are generally costly, but DTA has made significant inroads into connecting the villages to twenty-first century Bulgaria and the rest of the world by the installation of publicly available internet facilities in each of the community centres. Residents, with suitable training, are thus able to read news, contact relatives, order goods and otherwise develop and maintain contacts with other parts of Bulgaria and the wider world. DTA has also initiated language classes, a project which has many potential benefits in the wider tourism strategy for the area.
This is one of the faces of Walltopia – a Bulgaria company and a global leader in climbing wall manufacture. It belongs to the Mountain Guides training school in Troyan on the Devistashko Plateau, established in 2013. Marco, one of the teachers here, tells us that students arrive aged 14, and leave six years later with a range of skills including cultural tourism, mountain biking skills, navigation and first aid.