Slovenia: Wildflowers & Sustainable Tourism
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Slovenia: Wildflowers & Sustainable Tourism

Faced with a crowded national park and local communities and crafts struggling to survive from traditional activities,  their strategy is to encourage and promote tourism as a way to help the communities thrive. Educating the local communities (from school children to farmers) is key to the success of the programme. Tourism is seen as the generator of sustainable change.
It was interesting to hear that their Slovenia Green Platinum Scheme was inspired by the Green Tourism Scheme in Scotland. The Triglav National Park and more particularly Bohinj have now taken it a step further by creating a Triglav Quality Mark and a specific Bohinj brand .

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