Slovenia: Wildflowers & Sustainable Tourism
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Slovenia: Wildflowers & Sustainable Tourism

Faced with a crowded national park and local communities and crafts struggling to survive from traditional activities,  their strategy is to encourage and promote tourism as a way to help the communities thrive. Educating the local communities (from school children to farmers) is key to the success of the programme. Tourism is seen as the generator of sustainable change.
It was interesting to hear that their Slovenia Green Platinum Scheme was inspired by the Green Tourism Scheme in Scotland. The Triglav National Park and more particularly Bohinj have now taken it a step further by creating a Triglav Quality Mark and a specific Bohinj brand .

Slovenia Bohinj Wildflower Festival Story Map Report
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Slovenia Bohinj Wildflower Festival Story Map Report

The Wildflower Festival provided a way to encourage locals to keep the meadows uncut for longer periods of time, reduce pressures on the local communities by offering a tourism package that moves away from ‘lake, sun, beer’ model, outside of the peak season. It futher, spotlighted the cultural/social dimensions of nature, which is something I’ve been wanting to build more experience in as it is an important aspect of my current role, helping to develop an ecosystem health approach to protected area monitoring, which involves incorporating society and people into measuring the health of a given ecosystem.

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